Souvenirs

     Souvenirs are key to promoting a film or really anything in general. People purchase souvenirs in remembrance of an activity they participated in or a place they went to. Areas where there are high amounts of tourism is usually where there are more souvenir shops. Orlando, for example, has many souvenir shops due to Disney World being in a close proximity.
     One of Disney's competitors, Universal Studios, released "Despicable Me". It has become a movie with a high distribution in souvenirs. They have shirts, mugs, stickers, backpacks, key chains, thermoses, cards, snow globes, posters, golf balls, stuffed animals, phone cases, yo-yos, shoes, silverware, and so much more. The minions have become the main face of what to produce on the souvenirs.
     A way that we could promote our film, "The Run", could be through distributing souvenirs. We could make bobble heads of the prisoner, t-shirts with some famous quote out of the movie, posters with the whole caste together, costumes to match the prisoner's look, and much more. Through distributing souvenirs, we could promote "The Run" even farther than just basic advertising techniques, such as movie trailers.