Marketing Technique: humor, sense appeal, majority appeal, romance
more info: The skittles commercial was of a teenage boy throwing skittles through a girl's window in order to get her attention. The girl was sitting on the floor catching the skittles in her mouth, but then she moved. Next came her mom, then dad, grandma, burglar, and police officer. This displayed how
anyone and everyone likes skittles. As they caught the skittles in their mouths, the made "mmm" noises that communicated to the audience how delicious they were.
Target Audience: everyone
Product: Intel 360
Marketing Technique: famous person, cute animal, humor
more info: The commercial for Intel 360 included the famous person Tom Brady. He was doing every day activities that were made to look epic from the use of Intel 360. It was funny when Tom Brady was making pancakes, and then one almost fell on the floor. The dog saw this happening and went to go snatch it, but Tom Brady was able to get and eat it first. Another use of humor was used at the very end, bathroom jokes. Tom Brady was about to use the restroom, and then he said, "I think they get it." This was funny because it was almost as if they would of used the Intel 360 on Tom Brady while he was using the restroom, but they didn't.
Target Audience: 18 to 50's aged males
Product: Turbo Tax
Marketing Technique: humor, nostalgia, convenience, silly
more info: The Turbo Tax commercial was of Humpty Dumpty. He was sitting on a wall, using his phone to do his taxes. He then fell off the wall and broke into pieces; later was rushed off to the hospital. All over the news, everyone was asking why he was doing his taxes on a wall. At the very end, Humpty Dumpty said, "Because I can!"
Target Audience: 16 and up
Similar Techniques to Market my Media Product
The one technique I know that I can't use to advertise my product is humor. My partner and I's film is more of a serious and mysterious film that not many or any people would consider to be funny. Hunter Day, the main actor of the film, is a very popular actor in the theatrical program at Booker High School in Sarasota, FL. By showing that he is starring in the film would catch many people's attention since he is a popular actor in the Sarasota community. One other technique we could use is emotional appeal by advertising the scene where the camera is put in the murder's point of view. This point of view makes the audience feel as if they have also committed the murder... making them emotionally involved.
No comments:
Post a Comment