Marketing Research

     While doing research, I discovered that major movie distribution companies have an internal department devoted to promotion. They're responsible for designing and putting into effect relative advertisements through several different media platforms such as movie trailers, newspapers, magazines, television, radio, the Internet and billboards. On the other hand, my partner and I do not have the option of having our own internal department for advertising and have to find ways to get our movie out there on our own.
     Simple ways we could first start out is by first getting known within our own community, which is the Sarasota, FL, community. Entering our film in local film festivals, such as the Sarasota Film Festival, could be the next best thing to being displayed in a movie theater. We could also contact the local newspaper and either pay for an advertisement or see if we could get an editorial coverage on our film. The advertisement would give us the option to specifically choose what goes in the newspaper while an editorial coverage would result in us not having much say towards what goes into the final article. We could definitely advertise on the Internet through social media sites such as Facebook, Instagram, and Twitter. This would be one of the quickest and easiest ways to make our movie widely popular. While there are many other options I've still not discussed, the last simple option I can think of for reaching out to the local community is through a local magazine that deals with the things that are going on in Sarasota. It would most likely be the same process as getting published in a local newspaper.
    As we continue to become widely known throughout the community, we can then try becoming more trending throughout the nation. When you don't already have a famous company name, it takes a little more time and effort to get your film to the status level you desire it to be.